The new Christmas cards are here, and I've been counting down the days until I could share them with you.
This year's collection is all about a slow, nostalgic kind of Christmas. Thoughtful rather than rushed, peaceful and a little bit magical. There are twelve new designs, every one of them uniquely shaped, and each one was drawn with a particular sort of person in mind.
So rather than just showing you the whole collection at once, I thought I'd do it the way I actually choose cards myself: one person at a time.
Start With Who It's For
It's easy to go looking for "a Christmas card" and end up with something that could be for anyone. It's much nicer to start with the person.
What do they love? Where will they be on Christmas morning? What's the thing that always makes them laugh? Once you've got them properly in your head, the right card has a funny way of jumping out at you. Here's where I'd start.
For the Book Lover
If you know someone who'd happily spend the whole of December in a bookshop, these two are for them.
The Bookstore Christmas Card is the Jingle & Co Bookshop, shaped like the shop itself, with a gentle sprinkle of snow on its striped canopy, a wreath in the window and stacks of books waiting inside. It's full of cosy, hygge feeling, and it's exactly where a book lover would choose to spend the festive season.
The Bookish Christmas Card is a big, colourful stack of Christmas stories, including The Night Before Christmas and The Nutcracker, on a soft pastel background with a scalloped edge. It's a lovely nod to the stories so many of us grew up reading at this time of year.
For the Cat Lover
Cat people, I see you. You'll recognise every single thing that's happening on the Feline Festive Cats Christmas Card. Six cats are getting up to exactly the kind of mischief you'd expect, playing with the lights, the decorations and the presents, with "Feline Festive" hand lettered across a deep, mulled wine background.
If they'd prefer something a little more composed, the Cat Meowy Christmas Card is a fluffy cat wearing a festive wreath with a red bow, and it's cut into its own unique shape.
For the Dog Lover
Move over, Rudolph. On the Santa Paws Dogs Christmas Card, six very different dogs are enjoying the festivities, each with their own personality, under a hand lettered "Here Comes Santa Paws" on a dark teal background. It's the card for anyone whose dog has their own stocking.
And for dog mums and dads who deserve a little something extra, the Dog Mini Christmas Card is a pup with wonky star patterned fur, presenting a beautifully wrapped gift. The minis are small enough to tie onto a present as a gift tag, which I love.
For Your Best Friend Who's a Bad Influence
Every group has one. The friend who suggests "just one more" and means it every time.
The Tits The Season Christmas Card is a cheeky, feminist celebration of the female form: a group of naked women joyfully dancing as they hang the Christmas lights, with "Tits the season to be jolly" hand lettered across a deep, mulled wine background. It's joyful, it's a little bit rude, and it was made for the mantelpiece.
For the friend who's already planning the Christmas drinks, the Tini Bit Festive Christmas Card is a martini shaped card for anyone feeling just "a tini bit festive". And if the Tinsel Tits Christmas Card has become your festive tradition, don't worry, it's still here.
For the Host and the Foodie
These three are for the people who make Christmas taste like Christmas.
The Cheeseboard Christmas Card says it better than I ever could: "All I want for Christmas is cheese". It's shaped like a cheeseboard and loaded with cheeses, pickles, olives and all the picky bits, and it would look perfect tucked into a gift for whoever's hosting this year.
The Mulled Wine Christmas Card is cut into the shape of a crystal mug full of fruit, herbs and spices, with "Mulled wine & Christmas time" lettered inside the glass. You can almost smell it.
And the Gingerbread Cart Christmas Card is a little bakery cart at a Christmas market, in classic red, green and white, with a simple "Merry Christmas". It's a sweet one for the baker in your life, and it's lovely for children too.
For Someone Far From Home
When the people you love are miles away, the Driving Home For Christmas Card says it all. Santa himself is behind the wheel of a retro red car with a Christmas tree tied to the roof, his scarf flying out behind him as he hurries home.
It's the card for the friend who's moved away, the family you're travelling to see, or anyone who's counting down the miles until they're back.
For the Traditionalist, With a Twist
If they love a classic Christmas but still enjoy a smile, the Tree-mendous Christmas Card is a lush, deep green tree decorated with taper candles and burgundy bows, with a "Have a Tree-Mendous Christmas" caption and a scalloped edge.
And for the nature lover, the Woodland Christmas Card is one of my favourite scenes in the collection. A white hare sits on a toadstool under a crescent moon, with a squirrel, an owl and a butterfly gathered in the falling snow, all on a midnight green background. It's a wintry, magical card for anyone who celebrates the season in their own gentle way.
Why a Handwritten Card Means More Than Ever
There's so much AI in our lives right now. It's in our inboxes, our feeds, even the pictures we scroll past every day. And that makes a card someone chose for you, and wrote by hand, feel even more special.
A Christmas card is one person saying something true to another. Your handwriting, your words, the name you've always called them. Nothing can generate that for you, and I think that's exactly why it matters.
It's also why every card in the collection starts as my own artwork, illustrated by hand in London, and why I'll never use AI generated art. Each one is printed here in the UK on a beautiful, luxury weight of card from certified, responsibly managed forests, comes with a recycled kraft envelope, and is fully recyclable when its time on the mantelpiece is over.
Every card is blank inside, so the whole page is yours. If you'd like a little inspiration, I've written a guide on what to write in a Christmas card, with ideas you're very welcome to borrow.
One Last Thing
However many cards you're sending this year, I hope there's one here for every name on your list. Take your time choosing, write something only you would say, and enjoy the lovely ritual of it.
You can see the whole collection in Christmas cards.
With warmth,
Emma x
Founder & Designer, Sister Paper Co.